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The World’s Most Expensive Longevity Cream

Andrew Boyd, a 23-year-old YouTuber, steps into the stringent daily regime of longevity advocate Bryan Johnson, charting his progress over 75 days and reporting back with compelling results. We'll look at how Boyd's experiment with this complex routine yields personal insights on health optimization. Then, from the streets of Tokyo, we discover the pinnacle of opulence in skincare with Shiseido's La Crème—an emblem of luxury promising age-defying results, challenging our perceptions of beauty and wellness. We also hear from Maria Branyas, a 116-year-old who attributes her impressive lifespan to simple joys and strong social ties, offering a refreshing perspective on aging gracefully.
Images representing a balanced, longevity-boosting lifestyle.
Longevity Lifestyle Choices: Daily Habits for Extended Vitality.

Good Morning,

In this week’s exploration of the lifestyle behind longevity, we delve into the extraordinary lengths individuals go to preserve their youth.

Andrew Boyd, a 23-year-old YouTuber, steps into the stringent daily regime of longevity advocate Bryan Johnson, charting his progress over 75 days and reporting back with compelling results. We’ll look at how Boyd’s experiment with this complex routine yields personal insights on health optimization. Then, from the streets of Tokyo, we discover the pinnacle of opulence in skincare with Shiseido’s La Crème—an emblem of luxury promising age-defying results, challenging our perceptions of beauty and wellness. We also hear from Maria Branyas, a 116-year-old who attributes her impressive lifespan to simple joys and strong social ties, offering a refreshing perspective on aging gracefully.

Join us as we dissect these narratives, distilling the essence of longevity from the molecular to the mirthful.

Here’s to a happy weekend…


23 Year-Old Youtuber Follows Bryan Johnson’s Routine for 75 Days (Times of India)

YouTuber Andrew Boyd, at just 23, has turned heads by trialing the intense ‘Blueprint’ anti-aging regimen of Bryan Johnson, a tech millionaire bent on reversing his biological age. Boyd’s 75-day journey, showcased on his channel ‘Project Andrew,’ adapted Johnson’s strict diet and supplement protocol, tailoring it to his own youthful needs and resources.

Despite initial skepticism, Boyd reported substantial health gains: significant weight loss, enhanced focus, and soaring energy levels. His approach, he suggests, centers on using data to make informed health decisions. Yet, he remains cautiously critical of the regimen’s complexity and potential hormone impacts. His modified Blueprint endeavor paints an intriguing picture of a millennial’s dance with longevity science, a venture that’s more about personalizing than prescribing a one-size-fits-all formula.

The World’s Most Expensive Anti-Aging Cream (El Pais)

In Tokyo’s Ginza, Shiseido’s flagship haven touts La Crème, a luxe anti-aging elixir priced at a hefty $968 for a 50ml jar. This splurge represents the zenith of Shiseido’s Clé de Peau Beauté range, captivating a clientele that spans from Japan to Europe, each with distinct beauty rituals. At the heart of La Crème’s prestige are exotic constituents like Japanese oyster shell extract, promising a youthful sheen with use.

The product’s grandeur is further elevated by its limited-edition varieties and the claim of unparalleled concentration of its signature skin-empowering illuminator. Dermatologists acknowledge the allure of such luxury items, yet remind that true skin health is less about pricy creams and more about holistic wellness—a sentiment mirrored in the brand’s storied commitment to its patrons’ deep pockets and patience.

The Longevity Secret Isn’t Complicated … (The Guardian)

At 116, Maria Branyas attributes her longevity to humor, strong connections, and avoiding strife. Her lifestyle choices, supported by Dr. Manel Esteller’s research, suggest that tranquility may trump extreme health trends. Jeanne Calment, who lived to 122, similarly valued joy over rigid health regimes. As centenarians rise in number, questions about living a rich post-retirement life emerge.

The longest male development study points to close relationships as key to a long, happy life, more so than wealth or genes. Branyas advises embracing optimism, learning, and humor. This wisdom resonates in a world where the elderly have abundant time but face societal challenges like poverty and healthcare access. The secret to longevity, it seems, is less about battling aging and more about cultivating a life of contentment and connection.


In this week’s digest, we’ve witnessed a fascinating convergence of the aspirational and the attainable in the pursuit of longevity.

From Andrew Boyd’s disciplined emulation of Bryan Johnson’s anti-aging blueprint to the opulent promise of Shiseido’s La Crème, we’re reminded that the quest for youthfulness can be as rigorous as it is luxurious. Yet, amidst these ambitious narratives, Maria Branyas stands as a testament to the power of simplicity in longevity, with a life steeped in laughter, learning, and love.

May we all take a page from this week’s stories and weave into our own lives that blend of zeal for innovation and appreciation for the fundamental delights of existence.

Here’s to happiness,

The Longr Reads Team


“Happiness is not something ready made. It comes from your own actions.”

Dalai Lama


Longr Reads’ of the Week

  • The Advent Of Longevity Technology – From A Movement Into An Industry (Forbes)
  • Peter Attia Special episode: Longevity, supplements, protein, fasting, apoB, statins, & more (Youtube)
  • The future of the $1.5 trillion wellness market (McKinsey)
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