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The Future of Health – Prevention and Technology

The future of health is being actively shaped today through technological capabilities and a strategic recalibration of how health is fundamentally understood and managed in society.
The Future of Health in Europe - Deloitte

Looking toward 2040, the convergence of investment, innovation, and strategic implementation offers a compelling vision for the future of healthcare, focusing on enhancing well-being and extending healthy lifespans rather than merely treating diseases.

This analysis delves into the critical developments shaping this future, highlighting strategic shifts in European healthcare, the introduction of groundbreaking wearable technologies, and increasing investor interest in health and wellness technologies.

The first section provides an overview from Deloitte on the expected evolution of Europe’s healthcare by 2040, advocating for a shift from reactive to proactive health management. This approach emphasizes digital transformation and personalized medicine, projecting significant cost reallocations and improvements in healthcare delivery through the integration of AI and digital tools.

The second part shifts focus to consumer technology, where Longr introduces the blēo wristband, a device designed to revolutionize personal health monitoring through AI-driven insights. This innovation not only makes health data more accessible but also aligns with a broader industry shift toward preventive care and extensive health tracking.

The final section discusses the investment landscape, reflecting an optimistic outlook on the health and wellness sector with venture capital flowing into innovations that promise to redefine consumer health interactions. This highlights a strategic push towards integrating health monitoring and preventive measures into everyday life, illustrating a clear trajectory towards sustained health as a lifestyle.

Together, these developments underscore a pivotal transition in the health sector, characterized by the alignment of economic interests with health outcomes. This report offers insights into how these changes are likely to unfold and their implications for businesses, policymakers, and consumers alike.

Deloitte on preventative health and technology in Europe

Deloitte’s report on Europe’s healthcare landscape by 2040 offers a vision of a transformed health system driven by advancements in technology and changes in healthcare delivery models. The report, crafted against the backdrop of current challenges such as aging populations, rising healthcare costs, and the varying efficiency of health systems across Europe, predicts a fundamental shift from the reactive, treatment-based models to proactive, prevention-focused healthcare.

Europe’s healthcare in 2040 is envisaged to be a seamless integration of technology and personalized care strategies that dramatically reduce the need for acute care while improving overall population health. Deloitte outlines a model where health services are not only universally accessible but are also delivered in a manner that emphasizes early detection and continuous management of health conditions. This is a departure from the episodic treatment of diseases that predominates current systems and often results in higher long-term costs and less favorable health outcomes.

A key element of this transformation is the integration of digital technologies like artificial intelligence (AI) and big data analytics into everyday health management. These technologies will provide the backbone for health systems that can predict and prevent disease, personalize treatment plans, and manage health data securely and efficiently. By leveraging genomics and other ‘omics’ technologies, the approach to healthcare will shift to a more granular, individualized level, enhancing the ability to not only treat but also prevent diseases before they manifest severely.


Financially, the shift towards preventive care is expected to significantly reallocate healthcare spending. Deloitte’s analysis suggests that a more prevention-centric system could potentially save European economies billions of euros annually by reducing the incidence and severity of diseases. This economic benefit underscores the value of investing in health technologies and systems that prioritize long-term health outcomes over short-term treatment costs.

The implications for stakeholders — governments, healthcare providers, insurers, and businesses — are profound. Current healthcare providers will need to adapt to a system where patient care is decentralized and occurs increasingly outside traditional hospital settings. Insurers and governments will need to reconsider funding models to support preventive care initiatives that may require upfront investments but promise longer-term savings through reduced disease burden.

For businesses, particularly those entering the healthcare market, there are significant opportunities to drive innovation in preventive care technologies and services. The expected regulatory changes, such as the centralized Health Technology Assessment system and updates to EU pharmaceutical legislation, are aimed at creating a more favorable environment for healthcare innovation.

Furthermore, the report highlights the importance of addressing the social determinants of health and ensuring equitable access to healthcare technologies. As healthcare systems become more reliant on digital technologies, there will be a critical need to ensure that all citizens have access to the necessary infrastructure and education to benefit from these advancements.

This transformation, while challenging, is depicted as essential for sustaining the health of Europe’s diverse populations in the face of demographic changes and financial pressures.

Read the full article here.

Preventative health wearable – for free?!

The launch of the blēo wristband marks a significant milestone in the consumer health technology space, specifically targeting longevity and wellness.

This device, distributed for free, is designed to provide users with a comprehensive suite of health monitoring capabilities and personalized health advice via an AI-powered coaching app. The strategic move to distribute the blēo wristband at no cost is a disruptive approach in the wearable technology market, where consumer out-of-pocket expenditure is the norm.

blēo is equipped with an array of sensors capable of tracking various biomarkers such as heart rate, blood pressure, sleep patterns, activity levels, and even menstrual cycles. This data collection is more extensive than that of many current health trackers, providing a more holistic view of the wearer’s health.

The accompanying AI, referred to as The Longevity AI, utilizes this data to offer personalized health guidance, covering aspects from diet and physical activity to sleep and overall wellness.

Longevity Technology

The decision to provide the blēo wristband for free is part of Longr’s broader strategy to make longevity health management accessible to the masses rather than a privileged few.

This approach not only democratizes access to health technology but also serves to collect a vast amount of health data from a diverse user base. The data gathered could lead to significant insights into health patterns and trends across different demographics, potentially driving further innovations in health and longevity.

Longr’s business model for blēo hinges on the potential monetization of aggregated data and partnerships with health services and product providers.

While the wristband and the basic features of the app are free, users may be directed to specific health products or services based on their health data, which could include partnerships with pharmaceutical companies, health clinics, or even fitness and wellness brands.

This model reflects a growing trend in the digital health space towards leveraging user data to not only improve individual health outcomes but also to create a sustainable business model through targeted advertisements and partnerships.

The value proposition for consumers is compelling — free access to what might otherwise be costly technology and personalized health advice, which could lead to better health outcomes and potentially lower healthcare costs in the long term.

Moreover, the introduction of blēo aligns with current trends towards preventive health measures and increased consumer engagement in personal health management.

By providing tools that encourage users to engage actively with their health data, Longr is fostering a more informed and health-conscious consumer base.

This shift towards proactive health management is expected to have significant implications for the broader health industry, potentially reducing the burden on traditional healthcare systems by decreasing the incidence of preventable diseases.

Read the full article here.

Investors Bullish on Preventive Care

The increasing investor enthusiasm for consumer health and preventive care is a reflection of a broader trend towards personal wellness and technology-driven health solutions.

This article explores the significant investment flows into the consumer health sector, emphasizing the evolving landscape where traditional and emerging players are converging to redefine health and wellness. A key focus is on the strategic investments by firms like Next Ventures and other significant players in the venture capital landscape who are steering capital towards innovations that promise to enhance whole-person health and preventive care.

The narrative centers on the transformative shift in the health sector driven by consumer demand for products and services that not only treat but also prevent illness. This consumerization of health is characterized by the proliferation of wearable technologies and health monitoring devices that cater to a growing demographic of health-conscious individuals. These technologies, which now extend beyond fitness tracking into comprehensive health monitoring, represent a significant portion of the investment focus.


The article provides insights from industry leaders such as Julian Eison of Next Ventures, who articulates a vision for health care that is omnipresent and integrated into everyday life.

The investment strategy of these firms is geared towards early-stage companies that are innovating at the intersection of technology and wellness. This includes advancements in diagnostics, personalized health monitoring, and even gamified health solutions that engage users in maintaining their health through interactive and rewarding experiences.

Moreover, the discussion extends to the broader implications of these investments on the health and wellness industry. The burgeoning interest in preventive health technologies is reshaping how health products are developed, marketed, and integrated into consumer lives. Investors are not just funding companies but are actively shaping a market where health maintenance becomes as routine as daily life activities.

The investment trend also highlights a shift in consumer preferences, where there is a growing distrust in traditional healthcare systems and a stronger reliance on personal data and AI to manage health.

This shift is further fueled by the technological advancements that make these products accessible and effective. For instance, companies like Ultrahuman, which recently secured a substantial investment for its multi-device ecosystem, are at the forefront of this trend, offering products that integrate seamlessly into the user’s lifestyle and provide real-time health insights.

As the sector continues to evolve, the engagement of these investors not only signals a robust growth trajectory but also shapes the future directions of health and wellness innovations, making preventive care a cornerstone of consumer health strategies.

Read the full article here.

Final Thoughts

As evidenced, the future of healthcare is pivoting towards a model where proactive management of health, enhanced by digital tools and AI, plays a central role in everyday life. This transformation not only promises to improve health outcomes but also to reshape economic models within the healthcare industry.

The integration of AI and digital technologies in health systems across Europe, as detailed in the first article, is creating new markets for digital health solutions that cater to a health-conscious consumer base. This shift from traditional reactive care to proactive health management requires substantial upfront investment but offers long-term savings and revenue potentials by curbing the escalating costs associated with chronic diseases and aging populations.

The introduction of innovative consumer tech products like the blēo wristband illustrates a burgeoning market for health monitoring devices that provide real-time, personalized health data to consumers. The monetization potential of such devices — through data analytics, personalized health recommendations, and partnerships with health services — suggests a lucrative growth area within the health tech sector. The strategic distribution of such wearables at no cost to the consumer initially might seem counterintuitive financially but establishes a foundation for robust data collection and consumer engagement, critical for sustained revenue generation in associated health services and products.

Moreover, the optimism expressed by venture capitalists in the third article reflects a broader trend of increasing investment in health and wellness technologies.

This investor confidence is fueled by the expanding capabilities of health technologies and a clear consumer shift towards products that support long-term health and wellness

As traditional healthcare models are challenged by innovative startups and tech giants, the investment landscape appears particularly promising for those focusing on scalable solutions that address preventive care, health monitoring, and consumer health education.

The path forward involves a keen understanding of technology integration in health services, consumer-driven health products, and the regulatory environments that enable such innovations. As this sector continues to evolve, the foresight to invest in these transformative technologies and models will likely yield significant dividends, both financially and in the overall health outcomes of populations.

“An ounce of prevention is worth a pound of cure. This holds true for health, not just fire safety.”

Benjamin Franklin

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