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L’Oréal’s Big Longevity Investment

This journey covers the ways in which our pursuit of extended longevity and enhanced life quality is being reshaped by cutting-edge advancements and age-old wisdom. Our aim is to provide not just a summary of developments but an insightful commentary on how these changes are influencing society and personal health choices. 
Silhouettes symbolizing longevity-related societal taboos
Challenging Longevity Taboos: Facing the Unspoken in Ageing.

Today we navigate through the evolving realms of biotechnology in the beauty industry, examine the socio-economic aspects of health and longevity, and revisit ancestral practices with modern implications. 

This journey covers the ways in which our pursuit of extended longevity and enhanced life quality is being reshaped by cutting-edge advancements and age-old wisdom. Our aim is to provide not just a summary of developments but an insightful commentary on how these changes are influencing society and personal health choices. 

So, let’s embark on this exploration and uncover today’s dimensions of the longevity world.

Let’s dive in … 


L’Oréal’s Investment in Longevity (Business of Fashion)

Liz Flora’s article casts a spotlight on L’Oréal Groupe’s strategic move into the longevity biotech sector with its significant investment in Timeline, a Swiss consumer health company. 

This bold step is marked by a $66 million Series D funding round, spearheaded by BOLD, L’Oréal’s venture capital arm, with Nestlé also participating. 

This venture signals a seismic shift in the beauty industry’s approach, as it now seeks to harness biotechnology not only to enhance beauty but also to extend youth and health. Flora navigates us through Timeline’s innovative approach to aging and longevity, particularly emphasizing their proprietary Mitopure technology. 

This technology, an integral part of Timeline’s supplements and skincare products, represents a fusion of wellness and aesthetics, promising an era where beauty transcends the surface and taps into the essence of prolonged vitality.

Reshaping Equity In The Endgame (Forbes)

Bernadette Boden Albala offers a thought-provoking examination of the longevity gap in her insightful piece. She addresses the stark contrast between those with access to resources for extending life and those hindered by social and economic barriers.

Albala’s narrative is a critical examination of longevity as a reflection of wider societal disparities. She argues persuasively for a more equitable approach to health and longevity, one that transcends economic boundaries and is grounded in fair access to healthcare and healthy living conditions.

This article serves as both a comprehensive analysis and a call to action, advocating for policies and societal shifts that prioritize health equity and universal access to longevity-enhancing resources.

Key Hunter-Gatherer Longevity Traits (Inverse)

In this article, David Clayton, Nicholas Bourne, and Marcello Bertotti explore how ancient hunter-gatherer lifestyles can inform and improve our contemporary pursuit of longevity. The authors draw on historical and anthropological research to highlight the potential benefits of integrating aspects of these traditional lifestyles into modern health practices.

The piece underscores the value of community, natural diets, and physical activity, inherent in hunter-gatherer societies, as crucial elements for enhancing modern well-being. The authors argue that while our lives have been transformed by technology and urbanization, these ancestral practices offer a blueprint for a healthier, more balanced approach to longevity.

This article is not merely a retrospective glance at our past but a practical guide, suggesting how we can incorporate these age-old practices into our lives to foster longevity and enhance overall well-being.


As we conclude this edition of Longr Reads, we reflect on a journey that has taken us through various facets of longevity. 

In Liz Flora’s detailed exploration of L’Oréal’s investment in Timeline, we witness the beauty industry’s leap into biotech, blending wellness with aesthetics. Bernadette Boden Albala’s insightful piece challenges us to think about the societal implications of longevity, spotlighting the disparities between those who can afford life-extending resources and those who can’t. And finally, the exploration of ancestral health practices by Clayton, Bourne, and Bertotti opens our eyes to the potential benefits of integrating age-old wisdom into our modern lifestyles for better health and longevity. 

Together, these narratives not only shed light on different aspects of longevity but also emphasize the importance of equitable access and holistic approaches to health. 

They serve as a reminder that the quest for extended and enhanced life is a journey filled with scientific innovation, societal challenges, and cultural insights, all converging to redefine the way we understand and pursue longevity.

Until tomorrow,

The Longr Reads Team


“Investing in healthcare is more than a business strategy; it’s a profound opportunity to impact lives and shape the future. Private investment in healthcare drives innovation and efficiency, transforming the way we live and thrive.”

Michael Bloomberg


Longr Reads’ of the Week

  • Investing in the Age of Longevity 2023 – Phil Newman (Youtube)
  • Unlocking the Fountain of Youth: Brain-Fat Tissue Feedback Loop Holds Key (Neuroscience News)
  • Longevity Deep Dive (Holon IQ)
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